The world of B2B digital marketing is evolving rapidly. New technologies and platforms are shifting buyer behavior and expectations and sparking recent trends. In this two-part series, we’ll look at 23 B2B digital marketing trends shaping B2B marketing this...
Facebook CEO Mark Zuckerberg can see the future. Back in 2014, he predicted that in five years, by 2019, Facebook would be ‘mostly video.’ We are nearly through that time frame and Facebook is serving more than 8 billion daily video views. But is that the video...
This week we have two sensational titles. That’s it. Two crazy things. Amazing Video! Yeah, we know – that’s how a lot of sites lure you in to read articles about miracle foods, shocking photos of celebrities and other nonsense that you don’t care about but this one...
In this week’s episode, co-hosts Paul Slack and Ray Larson discuss how to generate Internet Marketing ROI, by putting your Internet marketing strategy on a quota. Topics Covered: What are macro/micro objectives? Maturity of a campaign- how do KPIs differ?...
In this introductory episode, co-hosts Paul Slack and Ray Larson introduce themselves and how this series will be more than just another marketing podcast. There’s a marketing revolution happening. Are you ready? Topics Covered: Why traditional marketing is no...
