5 LinkedIn Business Trends to Watch for in 2020

5 LinkedIn Business Trends to Watch for in 2020

What has 500 million users and has increased user engagement over the past two years? That would be the professional networking social media platform LinkedIn. After being bought by Microsoft Corp in 2016, LinkedIn has rolled out a variety of enhancements throughout...
LinkedIn Ads Targeting Strategy [5 Tips]

LinkedIn Ads Targeting Strategy [5 Tips]

You’ve run a few campaigns, but you want to know some ways to make your campaigns even more successful in order to generate more LinkedIn leads. Considering different audience targeting techniques could be a significant first step toward ensuring your LinkedIn...
Marketing Trends for 2021

Marketing Trends for 2021

Year after year, successful marketers find a way to gain an edge over their competitors. They gain that edge by preparing for the future: Knowing what their customers want, how their customers think, and how their customers interact with each other. These variables...