Heading into 2021, many businesses are still struggling, their priorities are shifting, and so are their pain-points. Many face unfamiliar challenges, with face-to-face meetings still not happening, events and trade-shows still a long way from rebooting, and decision...
Over the last few months, we’ve heard many of our clients are experiencing shrinking marketing budgets. Not only that, the face-to-face meetings that were previously often used to seal the deal are now nearly non-existent. So, what can a marketing department do to...
No one likes cold calling. Your sales team doesn’t like it. Prospects don’t like it. Lucky for you, you don’t need it. What you do need is social selling. While it sounds similar, or at least has social in the name, social selling is not the same as social media...
Great artists use oil and canvas as their medium. As sales enablers, our medium is clarity, congruency, and content. When we paint the picture properly, buyers become motivated to say yes to our offerings. Unlike artists who typically work solo on their masterpieces,...
Napoleon Dynamite was right, “Girls only want boyfriends who have great skills!” If you don’t have nunchuck skills, bow hunting skills, or computer hacking skills, don’t despair. I’m sure there are traits most girls would prefer in a guy, but my guess is that list is...
