by Paul Slack | Sep 5, 2024 | Demand Generation, Marketing Automation
As a B2B demand agency, Vende Digital constantly evaluates the tools and platforms that best serve our clients’ needs. Recently, we decided to switch from SharpSpring to HubSpot as our primary CRM and marketing automation platform. This decision...
by Paul Slack | May 2, 2023 | Analytics & Attribution, Demand Generation
Sales and Marketing alignment may be B2B marketers’ biggest challenge in executing successful go-to-market strategies. Why? As B2B buyers evolve in their purchasing habits, it’s become apparent that traditional sales and marketing methods are no longer...
by Paul Slack | May 20, 2020 | Demand Generation
Remember when Brad Pitt and Angelina Jolie were married, everyone called them as “Brangelina” to signify their power couple status? That’s what it’s like when sales and marketing are working in sync. It’s smarketing. When Sales and Marketing Align, it’s called...
