If your marketing automation personalization tactics begin and end with using the first names of your subscribers in your email newsletter, you’re only scratching the tip of the iceberg. Personalization goes much deeper; it’s a far-reaching strategy that you can...
Is your sales team’s time best spent nurturing leads one at a time? Probably not. Unfortunately, many companies rely on the sales department to qualify and nurture leads that may never turn into new business. This can be immensely time consuming and...
Getting help with lead generation, segmentation, lead nurturing, lead scoring, customer lifecycle marketing, cross/up-selling, customer retention and marketing ROI measurement. That all sounds great, right? If it’s done right, it might be. Marketing automation can...
Imagine walking into a store that had just what you were looking for, but you couldn’t actually buy it. It’s window shopping at its worst because you have the desire to purchase something. Is that how visitors feel when they come to your mobile website? While 60...
As kids, we were often told to not judge a book by its cover. But that same rule doesn’t apply to websites. In fact, up to 90 percent of a consumer’s initial judgment of a product is based on color. That means that applying color psychology, and knowing how the...
