LinkedIn Ads Targeting Strategy [5 Tips]

LinkedIn Ads Targeting Strategy [5 Tips]

You’ve run a few campaigns, but you want to know some ways to make your campaigns even more successful in order to generate more LinkedIn leads. Considering different audience targeting techniques could be a significant first step toward ensuring your LinkedIn...
LinkedIn Sponsored InMail Best Practices

LinkedIn Sponsored InMail Best Practices

B2B marketers don’t just want leads, they want qualified leads. But it’s that ‘qualified’ part that’s rather difficult. Search engine optimization is great, but without demographic data, there is no way to organically target your persona. Paid search requires educated...