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LinkedIn Sponsored InMail Best Practices

LinkedIn Sponsored InMail Best Practices

B2B marketers don’t just want leads, they want qualified leads. But it’s that ‘qualified’ part that’s rather difficult. Search engine optimization is great, but without demographic data, there is no way to organically target your persona. Paid search requires educated...
Why Website Traffic is Up but Conversions are Down

Why Website Traffic is Up but Conversions are Down

Say what you mean. You might have wished for more website traffic, but unless that higher traffic resulted in more sales and conversions you didn’t really get what you wanted. More than higher traffic what you really wanted was higher conversions. While an increase in...
How B2B Can Get Higher Website Conversions

How B2B Can Get Higher Website Conversions

Easier said than done. B2B purchases can be a high stakes game for your customers. Many B2B purchases involve multiple decision makers, several months, and large sums of money. That is why it’s so important to build trustworthy relationships and to create a...