Sales & Marketing Leaders, if you are looking for a competitive edge to keep your sales professionals top of mind and establish them as trusted advisors with their target audience, then a social selling strategy could be the answer. In today’s digital age, social...
B2B marketers don’t just want leads, they want qualified leads. But it’s that ‘qualified’ part that’s rather difficult. Search engine optimization is great, but without demographic data, there is no way to organically target your persona. Paid search requires educated...
LinkedIn advertising doesn’t have to be as expensive as everyone thinks. Our last campaign produced leads for just $41 CPL with a sub $1 CPC. How we Used LinkedIn Advertising to Fill our Last Event LinkedIn has become one hot commodity in 2020. We get a lot of...
Say what you mean. You might have wished for more website traffic, but unless that higher traffic resulted in more sales and conversions you didn’t really get what you wanted. More than higher traffic what you really wanted was higher conversions. While an increase in...
Easier said than done. B2B purchases can be a high stakes game for your customers. Many B2B purchases involve multiple decision makers, several months, and large sums of money. That is why it’s so important to build trustworthy relationships and to create a...
