Email marketing is far from dead—in fact, it’s one of the most intimate ways to connect with your audience. Yet, the way B2B marketers use email must evolve. Buyers expect hyper-personalized experiences that help them solve problems, not another “pitch slap” clogging...
Email marketing isn’t going anywhere—but it’s not staying the same, either. We’ve had countless conversations with B2B marketers about their challenges, and one thing is clear: what worked even a few years ago simply doesn’t cut it anymore. With tighter privacy...
How to Craft B2B Emails That Grab and Hold Attention Using Our ADHD Framework In the high-stakes world of business-to-business (B2B) marketing, your email competes with hundreds, clamoring for attention in overflowing inboxes. Every day, our prospects face a deluge of...
Getting your target audience’s attention takes a lot of work. The competition is stiff, and prospects are getting hammered with too much information these days. One of the best ways to cut through the noise and win the attention of your prospect is through...
Connection is one of the most important things for a marketer to establish with customers and potential customers. You want your audience to associate you with the solution of their specific need, and that takes time. That’s where a drip email marketing campaign can...