by Paul Slack | Jul 12, 2024 | Email Marketing, Marketing Automation
How to Craft B2B Emails That Grab and Hold Attention Using Our ADHD Framework In the high-stakes world of business-to-business (B2B) marketing, your email competes with hundreds, clamoring for attention in overflowing inboxes. Every day, our prospects face a deluge of...
by Paul Slack | Aug 15, 2023 | Demand Generation, Marketing Automation
Getting your target audience’s attention takes a lot of work. The competition is stiff, and prospects are getting hammered with too much information these days. One of the best ways to cut through the noise and win the attention of your prospect is through...
by Paul Slack | Jul 30, 2020 | Email Marketing
Connection is one of the most important things for a marketer to establish with customers and potential customers. You want your audience to associate you with the solution of their specific need, and that takes time. That’s where a drip email marketing campaign can...
