As kids, we were often told to not judge a book by its cover. But that same rule doesn’t apply to websites. In fact, up to 90 percent of a consumer’s initial judgment of a product is based on color. That means that applying color psychology, and knowing how the...
There isn’t a shortage of social media platforms offering native video options. Facebook does it, YouTube, Twitter, and Snapchat all offer video features. So, while LinkedIn might be the last of the major social media platforms to offer a video feature there are still...
Be kind, please rewind might be a phrase of the past, but online video content is fast becoming the most important medium for companies to master. The importance of video for business doesn’t lie just with the marketing department either, you can use video content...
You use your website to market your business, so you need to rank high in Google search. But if businesses are thinking only about SEO – whether their site has been optimized for Google, they may be skipping over a big piece of the Google algorithm, content...
Have you done an audit of your website recently? If your answer isn’t “yes,” you need to get it done. Google has been busy over the last few months, moving their SEO algorithm at light-speed. What worked for search last year, may not be helping this year. Worse,...
