B2B customers are people, too. The truth is that corporate purchasing decisions are still made by people who spend a lot of time browsing consumer e-commerce sites. These B2C experiences have shaped their expectations when it comes to online transactions in their work...
Coming soon to more mobile devices near you: A mashup of the real world and digital graphics, brought to you by a favorite brand or business. Apps that know what you want to buy before you do. Branded content that passes the “fake news” smell test better than some...
Quite simply, using any direct mail list, or prospect list, Vende Digital has the ability to deliver digital ad messages to that specific address via IP targeting. In this post, we will discuss the top three reasons why adding IP targeting to your digital campaign mix...
When consumers use their smartphones to get answers to any real-time challenges in their daily routines, they’re not just searching for product info and prices, short-cuts around traffic jams, or quick-and-easy recipes for that night’s dinner. They’re engaging in what...
