Be kind, please rewind might be a phrase of the past, but online video content is fast becoming the most important medium for companies to master. The importance of video for business doesn’t lie just with the marketing department either, you can use video content...
B2B marketers have quickly adopted the rifle vs. shotgun approach for awareness building and lead generation by utilizing account-based marketing best practices. So much so that basic account-based marketing is no longer the competitive advantage it was a couple of...
“Content is King” is officially a cliché. However, the challenge is that there is so much content online, even utilizing tactics like boosting posts in social media, it’s difficult to get your content in front of the right people. When it comes to getting the word...
Want to hang out? Not in person, of course. I mean on your smartphone. We keep our cell phones with us 24/7. We are constantly connected to each other and the world at large. And that’s why your mobile is money to your business. If you haven’t implemented a mobile...
Do you use influencer marketing as part of your marketing strategy? Thanks to a new patent granted to Google last month there could soon be new social media influencer scores based on topic and reach and comparing the reach to other influencers. Patent in the Making...
