Why B2Bs Needs More Empathy and a Human Touch: Highlights from INBOUND 2024 When Ryan Reynolds took the stage at INBOUND 2024, the audience expected humor and charisma. But, they walked away with more insights on marketing that resonated deeply, even for those...
In a bold move, Chuck Moxley, CMO of Blue Triangle, has thrown open the gates to his company’s content library. The result? A staggering 265% increase in demo requests and a 242% boost in pipeline growth. This is a story of addition by subtraction, specifically,...
As a B2B demand agency, Vende Digital constantly evaluates the tools and platforms that best serve our clients’ needs. Recently, we decided to switch from SharpSpring to HubSpot as our primary CRM and marketing automation platform. This decision...
When the subject of B2B social media content comes up, I immediately think of stock images, boring me-too content, and clickbait. That’s sad because social media should be a vital part of your B2B marketing strategy since it’s one of the best ways for B2B...
Strategies, Tools, and Real-World Examples AI has emerged as a strategic ally in a world where B2B marketing success is driven by content creation. It’s transforming B2B marketing strategies towards more personalized, informed, and scalable content. But...
