You’ve done all the work. You’ve identified your audience, come up with a great topic, spent hours researching and writing 800-1,000 words of copy… and now what? Crickets. It almost seems that the effort wasn’t worth the result, doesn’t it? While this is a frustration...
People do business with PEOPLE, not BRANDS. To ride the next digital wave, your company will need to harness the power of personal branding, and this will involve just about everyone who interacts with customers and prospects. Use these 5 B2B Personal Branding Tips...
In today’s world, if you lead marketing and don’t own lead generation for your business, you are not going to be considered relevant for very long. Here’s some good news. We have taken our 20+ years of experience and developed our B2B Lead Funnel Framework course that...
B2B customers are people, too. The truth is that corporate purchasing decisions are still made by people who spend a lot of time browsing consumer e-commerce sites. These B2C experiences have shaped their expectations when it comes to online transactions in their work...
