Paid social media advertising can be a highly effective channel for promoting your B2B company and gaining exposure online. But many B2B businesses fail to get results simply because they execute the wrong strategies. In this article, you will learn about the...
A B2B social media marketing strategy is now one of the most effective ways to reach prospective customers. This is primarily due to the massive shift in how B2B buyers buy things today. According to LinkedIn, 84% of B2B buyers use social media in their...
The amount of time people spend on Facebook is about to change. At least that is the expectation after an announcement from Mark Zuckerberg that Facebook is set to change how it presents news in the feed. Facebook has responded to growing criticism by announcing that...
If you have found Snapchat hard to use you’re not alone. In fact, difficulty of use has been a leading complaint from Snapchat users. And the complaint isn’t unfounded. Snap had to include a manual for using Snapchat in its IPO filing, a strong indicator that it’s not...
If you felt limited by Twitter’s 140 character count, you won’t anymore. The limiting 140-character tweet is now history as Twitter raises character limit to 280. After conducting a global test, Twitter has announced that 280 character tweets will roll out to all...
