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7 Best MarTech Tools for ABM + Demand Gen

7 Best MarTech Tools for ABM + Demand Gen

by Paul Slack | Jul 11, 2023 | Analytics & Attribution, Demand Generation

Combining Account-Based Marketing (ABM) with demand generation works great for targeting high-value key accounts and growing pipelines. We’ve covered the strategies and tactics quite a bit in other articles. This one will focus on the best Martech tools to effectively...
How Can Employee Advocacy Boost Demand for B2B Businesses?

How Can Employee Advocacy Boost Demand for B2B Businesses?

by Paul Slack | Apr 6, 2023 | Employee Advocacy

Social media has revolutionized the way B2B businesses connect with their buyers. But with everyone on social media these days, it has become harder to attract attention using your company’s social media accounts alone. This is where employee advocacy can be an...
Executing a Winning Paid B2B Social Media Strategy

Executing a Winning Paid B2B Social Media Strategy

by Paul Slack | Nov 18, 2022 | B2B Social, Digital Strategy

Paid social media advertising can be a highly effective channel for promoting your B2B company and gaining exposure online. But many B2B businesses fail to get results simply because they execute the wrong strategies. In this article, you will learn about the...
How to Build a Winning B2B Social Media Marketing Strategy

How to Build a Winning B2B Social Media Marketing Strategy

by Paul Slack | Aug 4, 2022 | B2B Social

A B2B social media marketing strategy is now one of the most effective ways to reach prospective customers. This is primarily due to the massive shift in how B2B buyers buy things today. According to LinkedIn, 84% of B2B buyers use social media in their...
Vende Buzz: Facebook Set to Change How it Presents News in the Feed

Vende Buzz: Facebook Set to Change How it Presents News in the Feed

by VendeAdmin | Jan 15, 2018 | B2B Social

The amount of time people spend on Facebook is about to change. At least that is the expectation after an announcement from Mark Zuckerberg that Facebook is set to change how it presents news in the feed. Facebook has responded to growing criticism by announcing that...
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