In 2007, The Washington Post did a unique study with Joshua Bell, the world-renowned concert violinist. He was placed in a subway station wearing plain clothes. He played his violin for tips; the same beautiful music fans are happy to pay $100+ a ticket to hear. Over...
It’s easy to see why video is one of the easiest types of content to consume. With 500 million people daily viewing videos on Facebook and 10 billion on Snapchat, video content is particularly important to your social marketing strategy. If you want to make your video...
Do you know which of your marketing touchpoints lead to a conversion? Or which channels had the most conversions? Marketers don’t track attribution to give themselves a pat on the back when they see a campaign or specific channel that is doing well. Attribution...
B2B marketers don’t just want leads, they want qualified leads. But it’s that ‘qualified’ part that’s rather difficult. Search engine optimization is great, but without demographic data, there is no way to organically target your persona. Paid search requires educated...
“Content is King” is officially a cliché. However, the challenge is that there is so much content online, even utilizing tactics like boosting posts in social media, it’s difficult to get your content in front of the right people. When it comes to getting the word...
