Crafting a successful B2B LinkedIn content strategy isn’t just about posting content. In the bustling landscape of LinkedIn, standing out is no small feat. You’re not just competing for attention but vying for meaningful engagement. What if there was a...
What has 500 million users and has increased user engagement over the past two years? That would be the professional networking social media platform LinkedIn. After being bought by Microsoft Corp in 2016, LinkedIn has rolled out a variety of enhancements throughout...
If you’re still mentally relegating LinkedIn users to job seekers and hiring managers, you’re missing out on more than you realize. While those have been the LinkedIn users of the past, the now nearly 500 million current LinkedIn users have created a bigger and...
There isn’t a shortage of social media platforms offering native video options. Facebook does it, YouTube, Twitter, and Snapchat all offer video features. So, while LinkedIn might be the last of the major social media platforms to offer a video feature there are still...
Have you logged into LinkedIn lately? Probably not. Though the platform is the world’s largest professional networking platform, and boasts over 467 million members, at the end of 2016 only 23 percent of those members visited a minimum of once a month. In an effort to...
