Is your website sales copy getting lost in translation? When customers call your business, your tone can exude confidence. With your voice, you can reassure them by sounding genuine and helpful. But overall, customers don’t call anymore. Instead, they overwhelmingly...
It’s Friday night and you’re hungry, so you head to the local pizza restaurant. You walk in the door and sit down, but no one ever comes over to take your order. If you can’t get what you want, what was the point of in walking in the door? Now turn that around. You’re...
A salesperson can’t do their job well without a steady flow of customers coming through the door. No matter how great their sales pitch, they aren’t going to convert a customer that doesn’t exist. And, there’s no point in putting up billboards and getting people to...
The latest and greatest might not actually be the greatest. At least not when it comes to website design. While it’s natural to want to implement shiny new features on our websites when they come along, not all of those features actual improve the user experience. But...
The Call to Action button is the most important part of your website. It directs users, getting them to take a desired action. That action could be email subscriptions, sales, or sign-ups. Call to action buttons increase user interaction while achieving business...
