Are you ready to find the audience of your dreams? Most business owners know that in order to scale up their business, it’s essential to bring new people into the sales funnel. But where do you find those new people, and how do you know they will be the right...
Facebook is shutting down an advertising product that allowed marketers to tap into data from third party sources to target them on the platform. The company is ending a feature called Partner Categories that they originally launched in 2013. The feature had been a...
How often should you post on Facebook? The answer has usually been “It depends.” That might be changing this year. Facebook has started sharing how many posts a day each page publishes. The information can now be found within their on-platform search results. So now...
The amount of time people spend on Facebook is about to change. At least that is the expectation after an announcement from Mark Zuckerberg that Facebook is set to change how it presents news in the feed. Facebook has responded to growing criticism by announcing that...
Facebook has been at the forefront of leveraging its vast user base for profit across its various platforms. Which leaves many wondering what’s up with Facebook’s WhatsApp? After acquiring WhatsApp for $19 billion in 2014, Facebook has yet to focus on...
