by Lauren Glover | Feb 12, 2025 | Email Marketing
Email marketing is far from dead—in fact, it’s one of the most intimate ways to connect with your audience. Yet, the way B2B marketers use email must evolve. Buyers expect hyper-personalized experiences that help them solve problems, not another “pitch slap” clogging...
by Paul Slack | Jan 7, 2025 | Email Marketing
Email marketing isn’t going anywhere—but it’s not staying the same, either. We’ve had countless conversations with B2B marketers about their challenges, and one thing is clear: what worked even a few years ago simply doesn’t cut it anymore. With tighter privacy...
by Paul Slack | Jul 12, 2024 | Email Marketing, Marketing Automation
How to Craft B2B Emails That Grab and Hold Attention Using Our ADHD Framework In the high-stakes world of business-to-business (B2B) marketing, your email competes with hundreds, clamoring for attention in overflowing inboxes. Every day, our prospects face a deluge of...