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B2B CRM Implementation: A CMO’s 20-Point Strategic Guide

B2B CRM Implementation: A CMO’s 20-Point Strategic Guide

by Lauren Glover | Oct 7, 2024 | Demand Generation, Marketing Automation

Is your B2B company considering a new CRM system? Your strategic oversight as a CMO will be crucial for the success of this initiative. This B2B CRM Implementation Guide is for you if: You’re a CMO in a B2B company considering a new CRM system You’re...
Why We Switched from SharpSpring to HubSpot for B2B Marketing

Why We Switched from SharpSpring to HubSpot for B2B Marketing

by Paul Slack | Sep 5, 2024 | Demand Generation, Marketing Automation

As a B2B demand agency, Vende Digital constantly evaluates the tools and platforms that best serve our clients’ needs. Recently, we decided to switch from SharpSpring to HubSpot as our primary CRM and marketing automation platform.  This decision...
B2B Email Marketing Best Practices for 2024

B2B Email Marketing Best Practices for 2024

by Paul Slack | Jul 12, 2024 | Email Marketing, Marketing Automation

How to Craft B2B Emails That Grab and Hold Attention Using Our ADHD Framework In the high-stakes world of business-to-business (B2B) marketing, your email competes with hundreds, clamoring for attention in overflowing inboxes. Every day, our prospects face a deluge of...
What’s New and Winning in LinkedIn Advertising for 2024

What’s New and Winning in LinkedIn Advertising for 2024

by Andrea Talamantes | Jul 8, 2024 | B2B Social, Online Advertising

Navigating LinkedIn advertising can be challenging, especially with the rapid changes and evolving trends in B2B social media marketing. Whether you’re a seasoned marketer or just getting started, staying ahead requires understanding the latest updates and...
Mastering B2B Social Media Content: How to Capture Attention and Stay Top of Mind

Mastering B2B Social Media Content: How to Capture Attention and Stay Top of Mind

by Paul Slack | May 31, 2024 | B2B Social, Content Marketing

When the subject of B2B social media content comes up, I immediately think of stock images, boring me-too content, and clickbait.  That’s sad because social media should be a vital part of your B2B marketing strategy since it’s one of the best ways for B2B...
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