The B2B marketing world is changing fast. After talking with hundreds of B2B companies this past year, one big challenge stands out: building a solid pipeline. We’ve identified six key trends that will shape B2B marketing in 2025. In this post, we’ll break down these...
The buyer’s journey has never been more complex in the B2B landscape. With an explosion of digital channels and a deluge of content, tracking what marketing touchpoints or marketing efforts influence prospects and drive revenue has become increasingly difficult....
The age of the internet has transformed the way B2B Companies interact with their customers, and now social media platforms are teeming with potential leads ready to be engaged. In this new digital landscape, two strategies have emerged as vital tools for businesses —...
Listen to this blog: https://vendedigital.com/wp-content/uploads/2024/03/Are-You-Ready-to-Transition-to-Google-Analytics-4.mp3 Get ready for big changes coming with Google Analytics in 2023. As a B2B marketer, staying up-to-date with the latest tools and technologies...
Listen to this blog: https://vendedigital.com/wp-content/uploads/2024/03/How-to-Build-a-Winning-B2B-Social-Media-Marketing-Strategy.mp3 A B2B social media marketing strategy is now one of the most effective ways to reach prospective customers. This is primarily due to...
