B2B CRM Implementation: A CMO's 20-Point Strategic Guide

Is your B2B company considering a new CRM system? Your strategic oversight as a CMO will be crucial for the success of this initiative.

Why We Switched from SharpSpring to HubSpot for B2B Marketing

As a B2B demand agency, Vende Digital constantly evaluates the tools and platforms that best serve our clients' needs. Recently, we decided to switch from SharpSpring to HubSpot as our primary CRM...

How to Execute Your ABM Strategy with HubSpot

In our previous blog, we explored how to build a strong foundation for Account-Based Marketing (ABM) using HubSpot. Now that you've identified your target accounts, created coverage plans, and...

Building a Strong ABM Strategy with HubSpot

Every B2B marketer knows that Account-Based Marketing (ABM) can revolutionize how they engage with top-tier accounts. ABM can translate into shorter sales cycles and juicier deal sizes. You can...

Putting the Buyer First: Implementing Buyer-Centric B2B Email Campaigns

Welcome back to our deep dive into the world of buyer-centric B2B email marketing. In the Part 1 blog post, we explored the evolution of email marketing best practices and introduced the concept...

Buyer-Centric B2B Email Marketing: A Paradigm Shift that Gets You Noticed

Imagine walking into a networking event, introducing yourself to someone new, and immediately launching into a sales pitch about your product without even asking their name. Sounds absurd, right?...

B2B Email Marketing Best Practices for 2024

How to Craft B2B Emails That Grab and Hold Attention Using Our ADHD Framework In the high-stakes world of business-to-business (B2B) marketing, your email competes with hundreds, clamoring for...

What's New and Winning in LinkedIn Advertising for 2024

Navigating LinkedIn advertising can be challenging, especially with the rapid changes and evolving trends in B2B social media marketing. Whether you're a seasoned marketer or just getting started,...

Mastering B2B Social Media Content: How to Capture Attention and Stay Top of Mind

When the subject of B2B social media content comes up, I immediately think of stock images, boring me-too content, and clickbait.