An organic social media strategy is key to achieving greater online presence, brand awareness, and visibility. And it should most definitely be part of your overall B2B demand generation marketing strategy. It is this organic content that will help you establish a...
A B2B social media marketing strategy is now one of the most effective ways to reach prospective customers. This is primarily due to the massive shift in how B2B buyers buy things today. According to LinkedIn, 84% of B2B buyers use social media in their...
We’re probably all guilty of a little impulse buying. Maybe it was a new pair of shoes, a scarf, or something as simple as a candy bar in the checkout aisle. While it happens pretty frequently for B2C businesses, it’s certainly not as common in the B2B world. Here,...
Facebook CEO Mark Zuckerberg can see the future. Back in 2014, he predicted that in five years, by 2019, Facebook would be ‘mostly video.’ We are nearly through that time frame and Facebook is serving more than 8 billion daily video views. But is that the video...
Somewhere in your childhood you probably heard the phrase “curiosity killed the cat.” It’s usually meant to encourage you to have more patience. However, the part of the phrase they left out was “but satisfaction brought it back.” They say that anticipation can bring...
Nearly three-quarters of American adults now use at least one social networking site and it is no longer enough for businesses to rely on Google search to be found. Depending on the target demographic, most businesses need to consider a social media marketing...
