We’re probably all guilty of a little impulse buying. Maybe it was a new pair of shoes, a scarf, or something as simple as a candy bar in the checkout aisle. While it happens pretty frequently for B2C businesses, it’s certainly not as common in the B2B world. Here,...
Facebook CEO Mark Zuckerberg can see the future. Back in 2014, he predicted that in five years, by 2019, Facebook would be ‘mostly video.’ We are nearly through that time frame and Facebook is serving more than 8 billion daily video views. But is that the video...
Somewhere in your childhood you probably heard the phrase “curiosity killed the cat.” It’s usually meant to encourage you to have more patience. However, the part of the phrase they left out was “but satisfaction brought it back.” They say that anticipation can bring...
Nearly three-quarters of American adults now use at least one social networking site and it is no longer enough for businesses to rely on Google search to be found. Depending on the target demographic, most businesses need to consider a social media marketing...
Censorship? What censorship? It’s not just news about Facebook, it’s the news about Facebook’s newsfeed. You may have heard of the recent Facebook “scandal”. One or more anonymous and former Facebook employees recently told Gizmodo that the social media giant has been...
Snapchat is now the biggest social media platform amongst teens. So, your first thought is probably, “So?” because teens may not be your biggest demographic – or even one of your targets. It may matter though, because just like the millennials (under 34) will be part...
