5 Reasons to Use LinkedIn for B2B Marketing

5 Reasons to Use LinkedIn for B2B Marketing

With more than 660 million members, LinkedIn has quickly grown into the number one website for business. If the sheer volume of business professionals all collected in the same place isn’t enough to convince you to expend some marketing effort on LinkedIn,...
LinkedIn Sponsored InMail Best Practices

LinkedIn Sponsored InMail Best Practices

B2B marketers don’t just want leads, they want qualified leads. But it’s that ‘qualified’ part that’s rather difficult. Search engine optimization is great, but without demographic data, there is no way to organically target your persona. Paid search requires educated...