5 Reasons to Use LinkedIn for B2B Marketing

5 Reasons to Use LinkedIn for B2B Marketing

With more than 660 million members, LinkedIn has quickly grown into the number one website for business. If the sheer volume of business professionals all collected in the same place isn’t enough to convince you to expend some marketing effort on LinkedIn,...
The Future of the CMO for B2B Marketing

The Future of the CMO for B2B Marketing

When the pandemic first started, we all had to adapt to e-Learning, remote working, and eCommerce. Some brands were armed and ready, but others struggled. As marketers, we were forced to think differently because new behaviors were emerging. We had to adjust our...
How to Get More Leads with Our B2B Lead Funnel Framework

How to Get More Leads with Our B2B Lead Funnel Framework

In today’s world, if you lead marketing and don’t own lead generation for your business, you are not going to be considered relevant for very long. Here’s some good news. We have taken our 20+ years of experience and developed our B2B Lead Funnel Framework course that...
What is Marketing Automation?

What is Marketing Automation?

With a combination of software and strategy, marketing automation allows businesses to efficiently target customers with personalized, automated messages across platforms. What is Marketing Automation? Marketing automation helps you send the right message to the right...
5 Tips For B2B Video Marketing

5 Tips For B2B Video Marketing

It’s easy to see why video is one of the easiest types of content to consume. With 500 million people daily viewing videos on Facebook and 10 billion on Snapchat, video content is particularly important to your social marketing strategy. If you want to make your video...