Please might be the magic word, but it probably isn’t helping you with your website conversions. Your website is your most powerful communicator, and you need that communicator to be persuasive. Persuasion is an ability based on an understanding of human nature. While...
People like things fast. In fact, they don’t just like it, they expect it. We want same day delivery, a 30-minute oil change, and prescription eyeglasses done in one hour. If the physical world needs to be fast, then your website needs to be even faster. Webpage...
Is your website sales copy getting lost in translation? When customers call your business, your tone can exude confidence. With your voice, you can reassure them by sounding genuine and helpful. But overall, customers don’t call anymore. Instead, they overwhelmingly...
It’s Friday night and you’re hungry, so you head to the local pizza restaurant. You walk in the door and sit down, but no one ever comes over to take your order. If you can’t get what you want, what was the point of in walking in the door? Now turn that around. You’re...
A salesperson can’t do their job well without a steady flow of customers coming through the door. No matter how great their sales pitch, they aren’t going to convert a customer that doesn’t exist. And, there’s no point in putting up billboards and getting people to...
