Say what you mean. You might have wished for more website traffic, but unless that higher traffic resulted in more sales and conversions you didn’t really get what you wanted. More than higher traffic what you really wanted was higher conversions. While an increase in...
Easier said than done. B2B purchases can be a high stakes game for your customers. Many B2B purchases involve multiple decision makers, several months, and large sums of money. That is why it’s so important to build trustworthy relationships and to create a...
Facebook Messenger isn’t just for Facebook anymore. So where is Messenger going? To businesses’ own websites. Facebook has announced the launch of a new Messenger chat plugin for websites which allow customers to talk directly with businesses on their websites using...
Google has decided that bigger is better when it comes to organic search snippets and meta description lengths. Previously the search snippet was capped at 165 characters for the majority of search results. That worked out to be about two to three lines of text that...
When it comes to SEO the only thing that is constant is change. Tactics that you used this year or last year may not only have become obsolete, they could even be harming your efforts. 2017 said goodbye to keyword density, took confident steps into the age of semantic...
