Tired of fake news on Facebook? So is Facebook. Which is why the company announced the Journalism Project Initiative in January 2017. To improve Facebook’s rocky relationship with publishers, the Initiative seeks to build out local news partnerships, support...
Getting help with lead generation, segmentation, lead nurturing, lead scoring, customer lifecycle marketing, cross/up-selling, customer retention and marketing ROI measurement. That all sounds great, right? If it’s done right, it might be. Marketing automation can...
Year after year, successful marketers find a way to gain an edge over their competitors. They gain that edge by preparing for the future: Knowing what their customers want, how their customers think, and how their customers interact with each other. These variables...
Napster pioneered peer-to-peer sharing for the music industry. While their methods were illegal, it paved the way for companies like Spotify and Skype. Digital marketing is used to change. And while disruption might cause inconvenience, it also brings opportunity....
How often should you post on Facebook? The answer has usually been “It depends.” That might be changing this year. Facebook has started sharing how many posts a day each page publishes. The information can now be found within their on-platform search results. So now...
