by Ray Larson | Nov 17, 2014 | Analytics & Attribution
Ray Larson Cost per acquisition (CPA) is one of the toughest marketing metrics for me to put my head around. CPA should be easy to understand, right? It’s simply the math used to calculate how much of your hard earned dollars are needed to acquire a new...
by Ray Larson | Nov 9, 2014 | Digital Strategy
by Ray Larson In a recent podcast, The Marketing Revolution: What entrepreneurs need to know, we discussed three key effects of this disruption to the status quo. The first was the change from traditional marketing to inbound marketing. The second was how the buyer is...
