Resources

A prominent player in the U.S. transportation industry sought to introduce and promote its Payments Product while leveraging digital channels to reach high-value prospects. The objective of their lead generation campaign was to establish a strong digital benchmark for the client’s marketing efforts in 2.5 months. This would build on their traditional in-person events which typically generated around 10 leads annually.

In the competitive aerospace and defense manufacturing world, a long-established company struggled to keep pace with the digital transformation sweeping the industry. Despite a rich history spanning over 70 years and a reputation for high-quality products, the company was trailing in marketing strategy and execution.

A leading systems integrator struggled to translate its technical expertise into marketing success in the competitive world of server-based application platforms and data center infrastructure. Despite over two decades of industry experience and a solid reputation for innovative solutions, the company fell behind in the digital space.