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After observing success from a few leasing reps using Facebook for direct outreach, the team pivoted. They shifted budget away from underperforming PPC and LinkedIn campaigns, and instead doubled down on Facebook and Instagram advertising in three of their highest vacancy markets. The approach included the following tactics to generate higher-quality leads:

As a B2B digital marketing agency, we at Vende know the importance of leveraging LinkedIn to reach high-value prospects. However, despite our expertise, we found ourselves in a frustrating position—our LinkedIn Doc Ad campaign was yielding only two leads per month at a staggering $550 cost per lead (CPL).

A prominent player in the U.S. transportation industry sought to introduce and promote its Payments Product while leveraging digital channels to reach high-value prospects. The objective of their lead generation campaign was to establish a strong digital benchmark for the client’s marketing efforts in 2.5 months. This would build on their traditional in-person events which typically generated around 10 leads annually.