What is our 90:30 Guarantee and Why Did it Roll Out?

by Paul Slack
  |  March 6, 2019  |  
March 6, 2019

90:30

For nearly 20 years we have been crafting and executing winning online marketing solutions for our clients. However, most clients that hire us have either been burned by another agency or haven’t had success with digital marketing with their own efforts. As a result, we want to assure our clients that they can count on us to produce positive outcomes.

We have a saying at Vende Digital, “No mutual mystification” which means we agree on desired outcomes and use those outcomes as a yardstick against our performance. We would rather lose a client because we agreed to goals that we couldn’t achieve vs. keeping a client by BS’ing them every month and hiding behind pretty reports that don’t say anything; just to keep their business.

Why did we develop the 90:30 Guarantee?:

  • It communicates to potential clients that we are serious about getting results.
  • It puts us on the same side of the desk with our client. We are on the hook to win just like they are.
  • It forces everyone at Vende Digital to be on their toes which makes us better.
  • It forces us to be outcome-focused and Key-Performance-Indicator (KPI) driven, ensuring we have clear and measurable expectations with the client.

We believe great businesses deserve great marketing. A guarantee makes Vende work hard at improving our capacity to deliver excellence every time we work with a client. The risk is fairly limited when you consider how long we have been doing this. Our experience in crafting solutions and troubleshooting issues means that in almost every case we will be able to hit our KPIs.

How our 90:30 Guarantee Works:

During the strategy phase of our proven process, we identify what winning looks like for the client. From there we back into the number of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) needed. We call this putting the internet on a quota. This way we have a clear view and measurable pass/fail goals.

After 90 days of campaign execution, we give the client the freedom to cancel with us for any reason with a 30-day notice. It’s that simple. We start with clear expectations and then give the client the freedom to exit anytime they feel the value is no longer there.

Are You Unhappy with Your Digital Results?

If you feel like you are throwing spaghetti against the wall and not getting the value you hoped from your digital or social efforts, maybe you should consider working with an agency that offers a guarantee. Vende Digital has been helping B2B’s develop winning online solutions for over 20 years. We offer a complimentary initial consultation/discovery meeting to learn more about you and for you to learn about us. Schedule yours today and let’s see if we can help.

Key Takeaways

  • We believe great businesses deserve great marketing. That is why we developed our 90:30 guarantee.
  • We would rather lose a client because we agreed to goals that we couldn’t achieve vs. keeping a client by BS’ing them every month and hiding behind pretty reports that don’t say anything; just to keep their business.
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