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Bridging the gap between Account-Based Marketing and Sales Enablement

Bridging the gap between Account-Based Marketing and Sales Enablement

by Paul Slack | Nov 7, 2018 | Demand Generation

People don’t buy the best solution; they buy from people they trust, and solutions they can understand. Account-Based Marketing and Sales Enablement need to align and become an extension of the existing sales process. When they do, sales reps become Social Sellers who...
Social Selling 101: Mastering the Art of Social Selling

Social Selling 101: Mastering the Art of Social Selling

by VendeAdmin | Jan 16, 2018 | Employee Advocacy

In a contest between Fido and Facebook there is a clear winner, and it isn’t the family pet. Americans are now spending more time on Facebook than they do with their own pets. With all of this time being spent on social media, companies need to develop a strategy for...
Vende Buzz: What’s up with Facebook’s WhatsApp?

Vende Buzz: What’s up with Facebook’s WhatsApp?

by VendeAdmin | Nov 29, 2017 | B2B Social

Facebook has been at the forefront of leveraging its vast user base for profit across its various platforms. Which leaves many wondering what’s up with Facebook’s WhatsApp? After acquiring WhatsApp for $19 billion in 2014, Facebook has yet to focus on...
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