If you have found Snapchat hard to use you’re not alone. In fact, difficulty of use has been a leading complaint from Snapchat users. And the complaint isn’t unfounded. Snap had to include a manual for using Snapchat in its IPO filing, a strong indicator that it’s not...
What, you don’t see the marketing opportunities in a mobile app that can make your face look like a dog’s? You say you just can’t picture how an app that lets you send tricked-up photos and videos to friends – messages that delete themselves within seconds – can...
They expected that a well-funded political campaign would result in a win. Unfortunately, the Clinton campaign didn’t plan on Trump or his Twitter account. Funny, they hadn’t planned on Obama’s Facebook account either… The 2008 Obama presidential campaign...
Snapchat is now the biggest social media platform amongst teens. So, your first thought is probably, “So?” because teens may not be your biggest demographic – or even one of your targets. It may matter though, because just like the millennials (under 34) will be part...
