“OK, Google, what restaurants are near me?” Does your weekend ever start like this? If you have an Android phone it might. Whether you ask Siri, Alexa, or Cortana, voice search and the IOT are revolutionizing paid media buying. The Spoken Word Over half of all...
Want to hang out? Not in person, of course. I mean on your smartphone. We keep our cell phones with us 24/7. We are constantly connected to each other and the world at large. And that’s why your mobile is money to your business. If you haven’t implemented a mobile...
Do you use influencer marketing as part of your marketing strategy? Thanks to a new patent granted to Google last month there could soon be new social media influencer scores based on topic and reach and comparing the reach to other influencers. Patent in the Making...
Paid search advertising has become highly complex. With an increasing number of options and information, advertisers have much greater ability to control their campaigns, but that same complexity can present challenges. There is no “one-size-fits-all” approach to SEM...
PPC advertising can be the backbone of a successful marketing program but, with so many variables, it can seem confusing. Even businesses who are running a PPC campaign may find they aren’t getting as much return as they expected. Is there anything can you do to...
