by Lauren Glover | Oct 22, 2020 | Paid Social
If you want to reach an influential business audience, you need a LinkedIn advertising strategy. Decision-makers, with twice the buying power of average audiences, flock to LinkedIn to share stories about their professional lives and digest tips to better their...
by Paul Slack | May 2, 2019 | Paid Social
B2B marketers don’t just want leads, they want qualified leads. But it’s that ‘qualified’ part that’s rather difficult. Search engine optimization is great, but without demographic data, there is no way to organically target your persona. Paid search requires educated...
