5 LinkedIn Business Trends to Watch for in 2020

5 LinkedIn Business Trends to Watch for in 2020

What has 500 million users and has increased user engagement over the past two years? That would be the professional networking social media platform LinkedIn. After being bought by Microsoft Corp in 2016, LinkedIn has rolled out a variety of enhancements throughout...
Why You Need a LinkedIn Advertising Strategy

Why You Need a LinkedIn Advertising Strategy

If you want to reach an influential business audience, you need a LinkedIn advertising strategy. Decision-makers, with twice the buying power of average audiences, flock to LinkedIn to share stories about their professional lives and digest tips to better their...
LinkedIn Sponsored InMail Best Practices

LinkedIn Sponsored InMail Best Practices

B2B marketers don’t just want leads, they want qualified leads. But it’s that ‘qualified’ part that’s rather difficult. Search engine optimization is great, but without demographic data, there is no way to organically target your persona. Paid search requires educated...