As kids, we were often told to not judge a book by its cover. But that same rule doesn’t apply to websites. In fact, up to 90 percent of a consumer’s initial judgment of a product is based on color. That means that applying color psychology, and knowing how the...
If you’re still mentally relegating LinkedIn users to job seekers and hiring managers, you’re missing out on more than you realize. While those have been the LinkedIn users of the past, the now nearly 500 million current LinkedIn users have created a bigger and...
The Call to Action button is the most important part of your website. It directs users, getting them to take a desired action. That action could be email subscriptions, sales, or sign-ups. Call to action buttons increase user interaction while achieving business...
B2B marketers have quickly adopted the rifle vs. shotgun approach for awareness building and lead generation by utilizing account-based marketing best practices. So much so that basic account-based marketing is no longer the competitive advantage it was a couple of...
