When was the last time you talked to a telemarketer on the phone and listened to their sales pitch? Now think about the last time you read an infographic. Customers don’t wait for a business to come to them with what they need; they are out searching for that...
It’s Friday night and you’re hungry, so you head to the local pizza restaurant. You walk in the door and sit down, but no one ever comes over to take your order. If you can’t get what you want, what was the point of in walking in the door? Now turn that around. You’re...
A salesperson can’t do their job well without a steady flow of customers coming through the door. No matter how great their sales pitch, they aren’t going to convert a customer that doesn’t exist. And, there’s no point in putting up billboards and getting people to...
The latest and greatest might not actually be the greatest. At least not when it comes to website design. While it’s natural to want to implement shiny new features on our websites when they come along, not all of those features actual improve the user experience. But...
As kids, we were often told to not judge a book by its cover. But that same rule doesn’t apply to websites. In fact, up to 90 percent of a consumer’s initial judgment of a product is based on color. That means that applying color psychology, and knowing how the...
