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Making the Shift: How to Transition from a Lead Generation Focus to an Integrated Demand Generation and Lead Generation Strategy

Making the Shift: How to Transition from a Lead Generation Focus to an Integrated Demand Generation and Lead Generation Strategy

by Paul Slack | Mar 8, 2023 | Demand Generation

As a B2B marketing leader,  generating leads is crucial for driving sales and revenue. However, running paid ads to generate MQLs and ebook downloads isn’t enough to sustain long-term growth and success. To truly thrive, B2B companies must transition from a lead...

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