In this blog post, we’ll explore the key differences between Google Analytics 4 (GA4) and Universal Analytics (UA) and provide actionable steps for B2B marketers to prepare for a smooth GA4 migration. GA4 offers several new features and improvements over UA that can...
Get ready for big changes coming with Google Analytics in 2023. As a B2B marketer, staying up-to-date with the latest tools and technologies that can help you optimize your marketing campaigns is essential. Google introduced Google Analytics 4 (GA4) in October 2020 as...
