by Ray Larson | Jun 22, 2023 | Analytics & Attribution
In this blog post, we’ll explore the key differences between Google Analytics 4 (GA4) and Universal Analytics (UA) and provide actionable steps for B2B marketers to prepare for a smooth GA4 migration. GA4 offers several new features and improvements over UA that can...
by Paul Slack | Feb 21, 2023 | Analytics & Attribution
Listen to this blog: https://vendedigital.com/wp-content/uploads/2024/03/Are-You-Ready-to-Transition-to-Google-Analytics-4.mp3 Get ready for big changes coming with Google Analytics in 2023. As a B2B marketer, staying up-to-date with the latest tools and technologies...