Get ready for big changes coming with Google Analytics in 2023. As a B2B marketer, staying up-to-date with the latest tools and technologies that can help you optimize your marketing campaigns is essential. Google introduced Google Analytics 4 (GA4) in October 2020 as...
The world of B2B digital marketing is evolving rapidly. New technologies and platforms are shifting buyer behavior and expectations and sparking recent trends. In this two-part series, we’ll look at 23 B2B digital marketing trends shaping B2B marketing this...
