by Paul Slack | Mar 8, 2023 | Demand Generation
Listen to this blog: https://vendedigital.com/wp-content/uploads/2024/03/Making-the-Shift-How-to-Transition-from-a-Lead-Generation-Focus-to-an-Integrated-Demand-Generation.mp3 As a B2B marketing leader, generating leads is crucial for driving sales and revenue....
by Ray Larson | Jan 12, 2015 | Digital Strategy
by Ray Larson “Decision makers need to factor into their present decisions the ‘future’ has already happened.” Peter Drucker What is ZMOT? As a business owner why do you need to care? ZMOT stands for the “zero moment of truth.” Google developed this acronym at the...
