As a B2B marketing leader, generating leads is crucial for driving sales and revenue. However, running paid ads to generate MQLs and ebook downloads isn’t enough to sustain long-term growth and success. To truly thrive, B2B companies must transition from a lead...
by Ray Larson “Decision makers need to factor into their present decisions the ‘future’ has already happened.” Peter Drucker What is ZMOT? As a business owner why do you need to care? ZMOT stands for the “zero moment of truth.” Google developed this acronym at the...
