by Ryan Miller | Jan 30, 2024 | Analytics & Attribution
The buyer’s journey has never been more complex in the B2B landscape. With an explosion of digital channels and a deluge of content, tracking what marketing touchpoints or marketing efforts influence prospects and drive revenue has become increasingly difficult....
by Ray Larson | Jun 22, 2023 | Analytics & Attribution
In this blog post, we’ll explore the key differences between Google Analytics 4 (GA4) and Universal Analytics (UA) and provide actionable steps for B2B marketers to prepare for a smooth GA4 migration. GA4 offers several new features and improvements over UA that can...
