by Paul Slack | May 21, 2014 | Content Marketing
It seems like “content marketing” is the online marketing theme for 2014. Content is indeed the fuel that makes online marketing work. However, content without strategy will accomplish nothing. Content needs to be developed from the outside in and designed to meet the...
by Paul Slack | Feb 5, 2014 | Content Marketing
Many franchise brands struggle with developing an effective content marketing strategy that meets the needs of their customer. Consumers work through a buying process that starts with becoming aware of a need and ends with making a decision to purchase or not to...
