When was the last time you talked to a telemarketer on the phone and listened to their sales pitch? Now think about the last time you read an infographic. Customers don’t wait for a business to come to them with what they need; they are out searching for that...
Good content is good content. It is as true for digital marketing as it was, and is, true for traditional publishing. Content marketing in 2018 needs to be both interesting and relevant if you want it to motivate a reaction from the reader. Because if your content...
You use your website to market your business, so you need to rank high in Google search. But if businesses are thinking only about SEO – whether their site has been optimized for Google, they may be skipping over a big piece of the Google algorithm, content...
Brands go where the customers are, and an awful lot of them are on Facebook, the world’s most popular social network. But an awful lot of those customers also have political views, and many were sharing some awfully fake “news” stories on the network in the months...
They expected that a well-funded political campaign would result in a win. Unfortunately, the Clinton campaign didn’t plan on Trump or his Twitter account. Funny, they hadn’t planned on Obama’s Facebook account either… The 2008 Obama presidential campaign...
