Have you ever wondered why there is so much boring B2B content? It seems like it’s growing so fast, we may all drown in it before the year is over! I hope you find this article to be awesome and NOT boring :-). Either way, let me know why in the comments. Prospective...
A salesperson can’t do their job well without a steady flow of customers coming through the door. No matter how great their sales pitch, they aren’t going to convert a customer that doesn’t exist. And, there’s no point in putting up billboards and getting people to...
“OK, Google, what restaurants are near me?” Does your weekend ever start like this? If you have an Android phone it might. Whether you ask Siri, Alexa, or Cortana, voice search and the IOT are revolutionizing paid media buying. The Spoken Word Over half of all...
Paid search advertising has become highly complex. With an increasing number of options and information, advertisers have much greater ability to control their campaigns, but that same complexity can present challenges. There is no “one-size-fits-all” approach to SEM...
You use your website to market your business, so you need to rank high in Google search. But if businesses are thinking only about SEO – whether their site has been optimized for Google, they may be skipping over a big piece of the Google algorithm, content...
