Pics or it didn’t happen might be a popular meme, but it’s also the mantra of the social networking age. In the 21st century social media updates have become the records of our existence, and sharing is caring. Consumers are more likely to purchase from brands that...
If a tree falls in a forest does it make a sound? If a business doesn’t utilize social media do they make a sound? While the first question is a thought experiment that has been debated in various forms for centuries, the second is a better question for marketers....
It’s a Friday afternoon at the golf course. You’re having such a great time that you want to invite your whole team to come play with you next week. Or, it’s Tuesday night where you have just had the most delicious dinner and want to organize the group for a get...
Is seeing everyone’s summer vacation photos giving you a case of wanderlust? Have a bad case of fear-of-missing-out (FOMO)? Perhaps the new Snapchat Snap Map feature can help with that. Can’t make it to Wimbledon? Take a look at photos on Snap Map. Craving a day at...
Why would you pay for something you can get for free? When it comes to online advertising you’re going to get what you pay for. Social media marketing used to be the place to be for brands to talk to their audience without having to pay for it. But social media...
